Privacy Policy
Last updated: January 2026
This Privacy Policy explains how mayfieldlaw.co.uk ("we", "us", or "our") collects, uses, and protects your personal information when you visit our website. We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the California Consumer Privacy Act (CCPA).
Information We Collect
We may collect the following types of personal information:
- Name and email address – if you contact us or subscribe to updates.
- IP address – automatically collected for security and analytics.
- Cookies and similar technologies – to recognise your browser and improve your experience.
- Usage data – such as pages visited, time spent on site, and referral source.
How We Use Information
We use the information we collect for the following purposes:
- Analytics – to understand how visitors use our website and to measure performance.
- Affiliate tracking – to record clicks and referrals to third-party bookmaker or casino sites where we may earn a commission.
- Site improvement – to personalise content, fix errors, and enhance user experience.
Cookie Policy
We use the following types of cookies:
- Strictly necessary cookies – required for basic site functionality.
- Analytical/performance cookies – help us count visits and traffic sources.
- Affiliate tracking cookies – track referrals to partner bookmakers and casinos.
- Functional cookies – remember choices you make to improve your experience.
You can opt out of non-essential cookies by adjusting your browser settings or using our cookie consent banner where available. Blocking some cookies may affect site functionality.
Third-Party Links
Our website contains links to third-party bookmaker, casino, and affiliate websites. These third parties have their own privacy policies and data practices. We do not control, and are not responsible for, how they collect, use, or protect your personal information. We encourage you to review the privacy policies of any third-party site you visit.
Your Rights
Depending on your location, you may have the following rights:
- UK/EU GDPR rights: Access, rectification, erasure, restriction, data portability, objection, and the right to withdraw consent.
- CCPA rights (California residents): Right to know, delete, opt-out of sale/sharing, and non-discrimination for exercising your rights.
To exercise any of these rights, please contact us using the details below. We will respond within the legally required timeframes.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes described in this policy, including for legal, accounting, or reporting requirements. Affiliate tracking data may be retained for up to 26 months to comply with program reporting obligations. Analytics data is typically anonymised after 14 months. When personal data is no longer needed, we securely delete or anonymise it.
Contact Us
If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
Email: privacy@mayfieldlaw.co.uk